Recent data has been evolving in the direction of teens moving at a steady pace into the short spurted world of the 140 character Twitter realm, and away from the congested, crowded Facebook identities.
"Facebook is like trying to yell to my friends over a crowd, where Twitter is more like talking with my friends in a room." - one teenager said.
More personal, quicker quotes, the ability to speak to certain friends and not to others, and mobile abilities all make Twitter more reasonable and accessible to today's teens.
Also, many have been paying attention to or been victims or even perpetrators of the recent stories of Facebook Bullying, are aware of the exposure of bad choices & activity, and potential for long term effects once they've grown and are entering the workforce. Along with the increasing advertising capabilities, Facebook has become to cluttered for them to handle. There is just too much going on. They are not associating themselves with brands as the thirty-somethings did, they just want to connect with family and mainly, their friends.
As my mom told me, once I had kids, "...even though they may not seem to be, they ARE listening..."
"The Piper Jaffray and Pew Internet research point to a larger shift. Teenagers are no longer showing the same preference for social networks where the focus is me, me, me. To wit, Piper Jaffray’s study cited the rise of freewheeling social news and discussion forums such as Reddit and 4chan among this demographic; Pew says Twitter is now the fastest-growing social network for teens." (Source: http://goo.gl/gGztQZ)
Teens today are more aware than ever about the dangers of exposing too much on Facebook and how that can come back to haunt them. Whether they had a cousin, an older sibling or just heard of someone who was sorry they put so much out there on social media, that they lost scholarships, got kicked out of college, or didn't get the job they wanted; they ARE paying attention.
The current market trend is showing that teens view Facebook as a place to stay in touch with long distance relatives, and a place where mom and dad can "creep" on them to find out who their friends are and what they are talking about.
To date, most parents have not discovered twitter as a place where they think their teens might be. Recent polls show parents of teens ages 14-17, didn't even think of Twitter as a place where their teen might be, or didn't know what Twitter was.
Teens have always tried to be one step ahead of mom and dad, but that is not the driving force behind them moving away from Facebook and on to Twitter. Researchers' found that teens prefer the mobility, quickness & ease of Twitter. They found Facebook too consuming and takes "too long". Twitter can be a place where they can speak to certain people about certain things, find a ride to a party,(virtual hitch-hiking), and be a place where they can be heard without the worry of them or their friends exposing too much.
Twitter moves to the beat of their drummer! Quickly! Short! Sweet! And because it is still so foreign to most parents, it is a "safe creep-less" place to interact with friends.